TRUE… as in devoted to a cause or concept of truth. BEAN... any of various edible seeds of plants of the family Leguminosae used for food. When combined you have a very simple business mission, devoted to the cause of edible seeds. TRUE extends itself beyond the coffee in our organization, we think every one of our customers deserves a company that is devoted to their success. Customer service does not stop at our door; it ends in the cup. Each account will have an account representative that is available to support your business in every way possible. True Beans Coffee Roasters™ will do whatever it takes to make our coffee your success.